In your native window you will then be able to see the keywords that you’re writing the ads for.įor me, this is one of the biggest flaws in the current AdWords web interface. Because everything goes right on the first try, no? The New AdWords Editor 11.0Įasily view different parts of your accounts, campaigns or ad groups at the same time.For example, if you’re writing ads for your ad groups it can be a good exercise to break them out, so you have the ads in one window. Boo.ģ) Update without backup: Ignore Sam’s warnings and go for it. If there are any issues, you may simply import the backup file to recover anything that could have been lost.Ģ) Don’t update: Self explanatory. You have 3 options:ġ) Backup then update: back up all changes and comments in the form of a backup file. In order to not permanently lose all of your previous account/campaign data in AdWords Editor, be sure to backup your data. How to Not Lose Everything Before Upgrading Google thought the best thing they could do was bulk undo and remove not only the keyword you wanted to remove, but the ad group it was in, and perhaps even the campaign. Seriously, visit the PPC floor here at White Shark Media and say “Ctrl + Z in AdWords Editor” and everyone will groan. The absolute worst part was the undo/redo function in Editor. Speaking of limited, where did the shared library option go, Google? It’s available online, but not in your Editor? Yes, there were workarounds, but there wasn’t a native method of replicating ads.The search function was very limited and extremely disorganized as well. In order to replicate ads or keywords in multiple campaigns/ad groups, you had to do so one at a time. Prior to AdWords Editor 11.0, viewing errors at an account level implied having to open each one up to find out what was going on.īulk editing was possible, but a bit confusing to the average user. It was also limited to viewing one account at a time, therefore making account comparisons or moving elements from one account to another tedious. 10, 2014, the platform remained virtually unchanged since its first release ever. The latest version of AdWords Editor (10.6) was revolutionary to the AdWords community, but it had various areas in which it could improve. More convenient than editing a campaign in the regular AdWords interface (no waiting for the interface to load)ĪdWords Editor 11 is The First Fundamental Redesign of The AdWords Editor Ever.Has speedy upload times for large amounts of data (hundreds of keywords & multiple match types in seconds).Usable offline (perhaps Google thought people would be more excited to use AdWords while on the beach, sipping on a margarita?).Such is the case of Google’s latest iteration of AdWords Editor, version 11.0.
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